麥當(dāng)勞全球領(lǐng)導(dǎo)層到訪圣農(nóng)

2014-12-09來源:圣農(nóng) 作者:邱貴平 何芳 王敏麗文章編輯:小琳評論:[點擊復(fù)制網(wǎng)址]
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  11月20日,在亞太區(qū)、中東和非洲市場以及中國市場供應(yīng)鏈高層領(lǐng)導(dǎo)團隊成員的陪同下,麥當(dāng)勞全球供應(yīng)鏈高級副總裁Jose Armario一行參觀了福建圣農(nóng)發(fā)展股份有限公司。圣農(nóng)是中國最大的肉雞產(chǎn)品飼養(yǎng)商、加工商和供應(yīng)商之一。接待麥當(dāng)勞團隊的,是以董事長傅光明先生為首的圣農(nóng)高級管理層。參觀期間,對于這次有機會展示圣農(nóng)縱向整合的工廠,和公司從養(yǎng)雞場到飼料廠到屠宰廠的生產(chǎn)鏈,傅光明先生表示十分感激。

  自從幾年前麥當(dāng)勞開始與圣農(nóng)合作,兩家公司都在不斷地學(xué)習(xí),尤其是學(xué)習(xí)對方的管理優(yōu)勢、標(biāo)準(zhǔn)、和文化。圣農(nóng)有著31年的歷史,是當(dāng)今中國致力于白羽肉雞生產(chǎn)的肉雞產(chǎn)業(yè)領(lǐng)先公司之一。圣農(nóng)通過利用其全面整合的產(chǎn)業(yè)鏈,已經(jīng)成功實現(xiàn)了產(chǎn)品的可追溯性。憑借其良好的業(yè)務(wù)表現(xiàn)以及在高質(zhì)量及穩(wěn)定供應(yīng)方面的投入,圣農(nóng)已經(jīng)成為包括麥當(dāng)勞在內(nèi)的眾多著名客戶的戰(zhàn)略供應(yīng)商。2008年,圣農(nóng)成為北京奧林匹克運動會的雞肉供應(yīng)商,之后在2010年再次成為上海世博會和廣州亞運會的雞肉供應(yīng)商。

  圣農(nóng)的養(yǎng)雞場位于福建省光澤縣,這里森林覆蓋率達74%,其環(huán)境特征是空氣和水質(zhì)優(yōu)良,附近沒有其他養(yǎng)雞場或生產(chǎn)工廠,這塊區(qū)域確保了圣農(nóng)雞肉供應(yīng)的健康和安全。2013年,圣農(nóng)加工了2.1億只肉雞,而在2014年則達到了2.8億只。2015年的目標(biāo)生產(chǎn)量約為3.6億只肉雞,增長率達30%。參觀期間,傅光明先生表示,他對圣農(nóng)的增長速度充滿信心,堅信圣農(nóng)有能力可以達到客戶標(biāo)準(zhǔn),也有能力滿足市場對于放心安全產(chǎn)品供應(yīng)的增長需求。

  會晤期間,Jose Armario表示了麥當(dāng)勞方面的贊賞以及圣農(nóng)對其支持的感激。他還正式邀請圣農(nóng)團隊參觀位于美國的麥當(dāng)勞總部。

 

中為Jose Armario高級副總裁
  以下為英譯文信息:

Sunner hosts McDonald’s Global Leadership at its facility in Fujian

  On 20th November 2014, McDonald’s Global Supply Chain SVP Jose Armario, accompanied by senior supply chain leadership team members from APMEA and China, visited the Fujian Sunner Development Co. Ltd. (“Sunner”) one of China’s largest breeders, processors and suppliers of chicken products. Hosting the McDonald’s teams were Sunner’s senior management led by Mr. Fu Guangming, Chairman of Sunner. During the visit, Mr. Fu expressed his appreciation for the opportunity to showcase Sunner’s vertically-integrated facilities and the company’s production chain, ranging from chicken farming to the management of feed mills to processing.

  Since McDonald’s started working with Sunner a few years ago, both companies have been on a journey of continuous learning specifically learning through each other’s operating strengths, standards, expectations and culture . With a 30-year history, Sunner is today one of China’s leading companies in the broiler industry dedicated to white feather broiler production. The company has successfully realized its product traceability by leveraging its fully-integrated production chain. Through its track record and commitment to investment in high quality and stable supply, the company has become a strategic supplier to many distinguished customers including McDonald’s. In 2008, it was the chicken meat supplier to the Beijing Olympic Games and then again to the Shanghai Expo and Guangzhou Asian Games in 2010.

  Sunner’s chicken farms are located in Fujian’s Guangze with 74% forest coverage characterized by good air and water quality. With no other chicken farms or production facilities nearby, the area ensures Sunner’s the health and well-being of its chicken supply. In 2013 and 2014, Sunner processed 210 million chickens and 280 million respectively. Its target production volume in 2015 will be about 30% higher or approximately 360 million chickens. During the visit, Mr. Fu talked about his confidence in Sunner’s rate of growth and its capacity to meet customers’ standards and growing demand for assured safe supply.

  At the meeting, Mr. Armario expressed McDonald’s appreciation and gratitude for support. He also officially invited the Sunner team to visit McDonald’s in the US.


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